← Back to WriteSEO

WriteSEO vs Frase: Chrome Extension vs Web App

Frase is a solid content optimization tool at $15/mo. WriteSEO is a Chrome extension at $9/mo. Different approaches to the same problem. Here's how they compare.

⚡ Quick Verdict

Frase is better if you need AI content generation and SERP-based brief creation in a standalone web app. WriteSEO is better if you want real-time optimization inside your existing editor (WordPress, Ghost, Medium) at a lower price.

Feature Comparison

Feature
WriteSEO
Frase
Price
$9/mo
$15/mo
Free tier
5 analyses/mo
1 doc/day (limited)
Chrome extension
✅ Side panel
❌ Web app only
Real-time scoring
✅ Live as you type
✅ In their editor
Keyword suggestions
✅ With search volume
✅ SERP-based
Content structure
✅ AI-generated
✅ From top results
AI content writing
❌ Optimization only
✅ Built-in AI writer
SERP analysis
🔄 Coming soon
✅ Full SERP data
Content briefs
❌ Not yet
✅ Auto-generated
Works in your editor
✅ Any web editor
❌ Their editor only
WordPress integration
✅ Native
❌ Copy-paste
Inline suggestions
✅ Grammarly-style
❌
Answer engine data
❌
✅ PAA, Reddit, Quora
Team features
❌ Solo
✅ Team plans

✅ Where WriteSEO Wins

  • Workflow integration. WriteSEO works inside your editor — WordPress, Ghost, Medium, Substack. No copy-pasting between apps.
  • Price. $9/mo vs $15/mo. 40% cheaper for the core optimization features.
  • Inline suggestions. Grammarly-style badges that suggest keywords while you write. Frase doesn't have this.
  • Zero learning curve. Install → enter keyword → write. No new editor to learn.
  • Speed. Real-time scoring updates as you type. No page reloads or separate analysis steps.

Where Frase Wins

  • AI content generation. Frase can write full paragraphs and articles. WriteSEO optimizes what you write.
  • SERP-based briefs. Frase analyzes top-ranking results to build content briefs automatically.
  • Answer engine optimization. Pulls data from People Also Ask, Reddit, Quora for content ideas.
  • Team collaboration. Team plans with shared workspaces. WriteSEO is currently solo.
  • Research depth. More comprehensive content research with SERP data analysis.

The Real Difference: Workflow

WriteSEO Workflow

  1. Open WordPress/Ghost/your editor
  2. Open WriteSEO side panel
  3. Enter keyword → get suggestions
  4. Write naturally, watch score climb
  5. Follow inline suggestions as you go
  6. Hit 80+ → publish

Total context switches: 0

Frase Workflow

  1. Open Frase, create new document
  2. Enter keyword → wait for SERP analysis
  3. Review content brief
  4. Write in Frase's editor (or copy-paste)
  5. Optimize based on sidebar metrics
  6. Copy finished content to your CMS

Total context switches: 2+

The Price Math

WriteSEO Pro

$9/mo × 12 = $108/year

Unlimited analyses, real search volume data

Frase Basic

$15/mo × 12 = $180/year

30 docs/mo, AI writer limited

You save $72/year with WriteSEO

That's 8 months of WriteSEO Pro for free, compared to Frase.

Who Should Use What?

Choose WriteSEO if you:

  • • Write in WordPress, Ghost, Medium, or any web-based CMS
  • • Want SEO optimization without switching apps
  • • Are a solo blogger or freelance writer
  • • Know how to write — you just need keyword guidance
  • • Want the most affordable option

Choose Frase if you:

  • • Need AI to write or co-write content for you
  • • Want automatic content briefs from SERP analysis
  • • Work in a team with shared workflows
  • • Don't mind using a separate editor
  • • Need deep competitive content research

Try WriteSEO Free

5 free analyses per month. No credit card. Install and start optimizing in 30 seconds.

Get WriteSEO Free →

More Comparisons

WriteSEO vs Surfer SEO →WriteSEO vs Clearscope →